Author: goodformadmin

Due to our expanding client base we are seeking a new Research & Marketing Executive to join our team.

Reporting to the CRM Insight Manager, you will be responsible for delivering research and insight projects to clients using both qualitative and quantitative approaches, and for the delivery of emails campaigns and provision of insight via reporting and tracking of key trends.

Please click here for the full job description.

To apply for the role, please send your CV and a cover letter outlining why you would be a suitable candidate for the role to Katherine Graham (katherine.graham@goodform.info).

 

Deadline for applications: Friday 24^th February 2017

Interviews for shortlisted candidates will be held on Wednesday 8^th March 2017

Goodform recently carried out a research piece on behalf of the LTA, utilising the Sports Fan Panel to gain feedback on British Tennis Membership from a wider audience than those who already have touchpoints with the LTA.

The LTA is looking to refine the British Tennis Membership offering to ensure that it meets the needs of a wide range of tennis players and fans – not just those who are already engaged with British Tennis. Via a short survey to the Sports Fan Panel, the LTA was able to get feedback on their membership from almost 1500 sports fans. This feedback was used to corroborate a piece of research conducted among existing British Tennis Members, and followed on from a previous survey to the Sports Fan Panel carried out by Goodform in December 2015.

The Sports Fan Panel is available for use by organisations in the sports industry who are looking for quick and accessible insights. To find out more about this, or the recent research project, please call us on 01926 458 180 or email us at hello@sportswise.info

Thursday 3rd November at the Emirates Stadium was a special evening for Goodform, as we were announced as the winners of the ‘Best Business Serving Football’ category at the Football Business Awards 2016.

The award was our second accolade in as many months, after success at the Database Marketing Awards, and was an acknowledgement of our accomplishments within the football industry over the last twelve months.

We are proud to work with the EFL, Watford, Sheffield United, Brentford, Aston Villa, and Manchester City.

Through those relationships, Goodform deliver creative campaigns to over 850,000 supporters across 86 Football Clubs every single week.

We are pleased to announce that Goodform has won the ‘Highly Commended Award’ in the outstanding data-focused agency category at the DBM awards 2016.

The prestigious event, now in its sixth year, celebrates the very best in data-led marketing and was judged by a panel of industry experts that have now recognised Goodform twice in the last three years.

Taking place at The Brewery in London, Goodform were joined by guests from prestigious governing bodies in sport and Drew Barrand, Marketing Director of the EFL, presented the Outstanding Marketing Services Provider award on behalf of Goodform.

Receiving the award on the evening was Michael Jones, Managing Director at Goodform, “We are delighted to be recognised at this level for our outstanding work in data.  Being at the heart of the CRM strategy in many sports organisations is a privilege and we are proud to be playing such a key role in an industry where innovation through data is driving success.”

Placing more emphasis on research and insight and providing a holistic view of customer behaviour has been transforming our marketing activity.  This insight led approach has grown audience engagement and delivered commercial value as a result.  We have delivered an array of successful multi-media and data driven campaigns this year for our retained clients including British Athletics, Silverstone, Watford FC, British and Irish Lions, Six Nations, WRU, 2017 World Athletics Championships and the English Football League.

As well as the success at the 2016 DBM awards, Goodform has gained further recognition by being shortlisted in the ‘Best Business Serving Football’ category at the Football Business Awards 2016. The shortlist is an acknowledgement of the work with the EFL, which sees Goodform deliver creative campaigns to over 800,000 supporters across 85 Football Clubs every single week. The Football Business Awards will be held at the Emirates Stadium on 3rd November 2016.

Contact our team today to find out more and how we can help your organisation with data and CRM.

The 2017 IAAF World Championships and World ParaAthletics Championships ballot went off with a bang in August. With over one million tickets applied for from all over the world and ticket demand outweighing supply in 13 out of 14 sessions,  2017 is really set to be the Summer of World Athletics.

As a CRM and data agency with vast experience in the delivery of major global events, including Rugby World Cup 2015, Goodform has played a key role in the engagement and sales strategy building up to and during the recent ballot. London 2017 took advantage of the advanced technology and data insight provided by Goodform to support “The Race is On” campaign across email, SMS and digital.

London 2017 Digital Manager Stuart Fenton commented, “Goodform’s customer data platform has allowed us to really target and personalise campaigns to our audience, allowing customers to make informed decisions based on tailored recommendations. The insight provided on our fans and their purchase habits has also allowed us to adapt the campaign messaging and provided evidence to support planning in the run up to the Championships.”

Goodform Owner Alison Dalrymple added, “As CRM and marketing partner to London 2017, we are delighted to see how once again a data focused approach has been the main contributor for driving ticket demand. Through communicating with the fan base in a targeted way we have regularly seen high engagement levels and look forward to continuing the journey with  fans to the summer of athletics.”

Remaining tickets for the IAAF World Championships will go on sale later in the year while World ParaAthletics Championships can be purchased at https://tickets.london2017athletics.com/.

Goodform is proud to be working with Carr Golf, the leading UK & Ireland golf services group, to understand more the changing needs of the modern day golfer. Our brief; to uncover how member and visitor experiences can be further improved across the Dublin-based group’s portfolio of golf courses.

With data and customer insight sitting at the heart of the project, Goodform carried out a series of round table consultations and focus groups with active golfers within the greater Dublin-area. Supplemented by an online survey to the group’s customer database, Goodform is uncovering how various factors influence sentiment and decisions made by golfers across a range of demographics.

The project identifies golfers’ motivations for choosing which courses to play and join, what influences members’ decision to renew, engagement preferences and what improvements are required to ensure the Irish group exceeds the expectations of differing customer needs in each of the courses it manages and maintains.

Our findings and recommendations will support Carr Golf focus investment in areas that will make a difference, by evidencing the impact change, innovation and improvements will have on customer experience and member retention. The project is due to conclude at the end of October, keep an eye out for further news.

You can read more about this in this month’s Ireland Golf Digest at http://www.carrgolf.com/golf-digest-ireland/

For more information or to discuss your CRM, research and membership requirements, please contact hello@goodform.info.

Brentford FC are keen to understand their customers and the ways in which they can improve aspects of their engagement with the club. Goodform worked with Brentford to establish key pieces of research to provide them with useful insight into match day experiences, digital experiences and brand awareness to support decision making for the upcoming season.

Match Day Experience – To evaluate Brentford’s match day experience, Goodform implemented a programme of short standardised surveys to be sent to a sample of attendees following each home game. The surveys highlighted positive feedback on pre-match information and overall satisfaction with the experience. Looking into comparisons by ticket type and investigating links to performance on the pitch, Goodform were then successful in providing detailed findings and recommendations.

Digital Experience – Due to upcoming changes in digital platforms, Goodform worked with Brentford FC to review users experience across all platforms, particularly taking into consideration the age profile of users. The survey allowed the club to identify simple ways in which to improve the short term experience of users, whilst informing the needs and wants of longer term digital audience.

Brand Awareness – Goodform worked with Brentford FC to assess the awareness of the brand both locally and nationally. This was achieved by undertaking research outside of the normal fan base through our own sports fan panel and by accessing a sample of contacts within west London. The findings have created a benchmarking report that has established a number of key metrics which the club aim to use to track ongoing brand awareness.

Kurt Pittman, Director of Marketing at Brentford FC commented, “The work we did with Goodform is now allowing us to make evidence-based decisions to expand our fan base. The insight gained from all three pieces play an important role in shaping our ongoing strategies for fan engagement and club growth.”

Following several years of successfully supporting British Athletics with a post-event research programme for their indoor and outdoor events, Goodform have added pre-event research for the 2016 British Athletics event series.

The approach taken was similar to the pre-event research that Goodform conducted for the 2015 Rugby World Cup. The pre-event research focusses on travel, timings, communication, intentions and expectations as ticket purchasers were asked to take part in a survey 4-6 weeks ahead of the event. These surveys are only live for 48 hours, the short nature of these allowing findings to be quickly shared with British Athletics to influence the preparations for the events.

For more information or to discuss any research you may require, please contact hello@goodform.info.