Hampshire Cricket Post Record-Breaking Attendance Figures

Hants are one of only two counties to see an increase in attendances across all three domestic competitions in 2015.

Hampshire Cricket have posted a record-breaking increase in attendance figures year on year across all domestic and international matches at the Ageas Bowl in 2015.

Hampshire’s NatWest T20 Blast campaign was responsible for the biggest rise in attendances with an increase of 20% from the previous year whilst the club’s Royal London One-Day Cup and LV= County Championship matches at the Ageas Bowl also both saw increases.

Hampshire are one of only two counties to record an increase in all three domestic competitions in 2015.

In total, almost 40,000 people witnessed two thrilling Royal London One-Day Internationals at the Ageas Bowl this year as England faced both New Zealand and Australia in exciting 50-over contests.

Stuart Robertson, Hampshire Cricket Commercial Director said: “To be one of only two counties to show improvements in all three formats is fantastic and the on-field successes and hard work behind the scenes have no doubt contributed significantly to this. It’s no coincidence that the significant increases has coincided with the first full season since the completion of the £50 million re-development at the Ageas Bowl.

Our partnership with specialist sports CRM agency, Goodform, has also enabled our marketing strategies to be delivered efficiently, allowing us to engage with our fans and members on a number of platforms, whilst also attracting new supporters which we hope will continue heading into next year.”