It all starts with Data.


Good quality data builds up an accurate understanding of your customers, participants and members to establish a close relationship with them through relevant communication based on their preferences. Our data insight team is committed to ensuring you drive maximum value from your customer database. We will clean, improve and enhance your data to be usable and effective.

We provide a spectrum of data management and optimisation services, including;

  • Hosting
  • Auditing
  • Cleansing
  • Segmentation & Analysis
  • Profiling & Enhancement
  • Acquisition strategy


The overall goal is to create a single customer view which we can then use to execute highly targeted and personalised marketing/communications campaigns.





Data protection



Accidental data losses will happen – that is the view of the Deputy Information Commissioner, the only questions are when and what will be the impact? A good governance management system independently audited by specialist outsiders is the best way to avoid costly mistakes.

Named 'Outstanding Data Focused Agency 2014' Goodform has been working with sports businesses to help them to improve data management, knowledge and insight for over a decade as well as helping them to reduce the risk of data losses and leaks through having a robust information governance management system. Here’s just some of what we can do to help:

Management Information System

Our proprietary governance system to make sure that every aspect of information governance from PCIDSS, through Data Protection, to Freedom of Information is covered.


Policy Framework

Protects the organisation in the event of a data incident. Our aim is to ensure that your Club is protected in the event of an incident.


Training and Awareness

We’ll train your people and we’ll run regular awareness-raising activities to keep information security front of mind for all of your staff and volunteers.


Independent External Audit

We’ll come and assess your performance periodically and give you feedback on the good, bad, and the ugly: you are better having Goodform carry out this role than having an assessment visit by the Information Commissioner!


Help Desk and expert support

We will answer all your queries about information governance best practice, data sharing, legal compliance etc.

The maximum fine for a data loss from the European Parliament could be up to £100,000,000!

Contact Goodform to arrange a confidential conversation on 01926 458 180 or email us hello@goodform.info



Audit



The Goodform CRM Audit has been designed to provide an in-depth analysis of the current state of CRM across an organisation and to give comprehensive, practical recommendations for improvements based on your commercial objectives.


The CRM Audit will be tailored to the nuances of the sports industry and specifically to the opportunities and challenges that your club/organisation faces. The framework of the CRM Audit is designed to assess an organisation’s current CRM activity/performance in key areas.

What our Clients are Saying



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The Goodform Group

Goodform | 7 Olympus Court | Tachbrook Park | Warwick | CV34 6RZ