Membership
We manage some of the highest profile membership schemes in sport on behalf of clients who seek to outsource all, or part of, this time-consuming but vital revenue stream. We take the hassle out of membership for our clients, raise customer service levels, drive membership numbers and revenues and, in the process, enable them to gain a better understanding of their members.
Membership Services Brochure
Providing practical and targeted sales and marketing strategies and the resources to ensure successful implementation to recruit and retain members.
We offer a wide range of tailored services for clients which include:
- Scheme design and implementation plans
- Sales and marketing support
- Software and systems expertise
- Delivery and Administration
- Quality customer service
Membership Audits
An assessment of the existing commercial performance, with an action plan to explore opportunities and address weaknesses.
Goodform has vast experience in designing and implementing membership schemes and have utilised this expertise to devise a comprehensive audit to determine the relative strengths and weaknesses of any existing scheme. Our recommendations provide new impetus for a scheme by assessing both its perceived value by existing members, and how effectively it is managed and administered.
We have completed membership audits for a range of sports organisations including; British Dressage, British Triathlon Association and British Judo.
What our Clients are Saying
“Goodform’s data and membership services have helped us to communicate with our members better than ever before. The quality and efficiency of communications has greatly improved and we are now in regular contact with members who previously did not know the benefits available to them through the PCA. The quality of our data is always improving and, thanks to Goodform, we have more and more ways in which to communicate with our members.“
Assistant CEO, Professional Cricketers' Association
“The RFU appointed Goodform back in 2002 to design and manage the official England Rugby Supporters Club (ERSC). Years on and the relationship continues to grow and we see them as a trusted membership partner. They not only provide excellent administration, customer service and operational support for ERSC, but are also embedded within the strategic direction of the scheme. Goodform understand the sport of rugby and most importantly our members and through their knowledge they help us to harness the passion, loyalty and pride of England rugby fans.”
Head of Marketing, Rugby Football Union
“Goodform has been able to offer the WRU the support and foundation required to build a strong fan interaction programme. The WRU membership strives to ensure the Welsh fans receive a quality and innovative experience, Goodform deliver this. We have high hopes that the membership will grow to be one of the largest across Rugby and look forward to bringing all fans closer to the WRU.”
Welsh Rugby Union Head of Group Sales and Marketing, Welsh Rugby Union
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