We manage some of the highest profile membership schemes in sport on behalf of clients who seek to outsource all, or part of, this time-consuming but vital revenue stream. We take the hassle out of membership for our clients, raise customer service levels, drive membership numbers and revenues and, in the process, enable them to gain a better understanding of their members.


Membership Services Brochure

Providing practical and targeted sales and marketing strategies and the resources to ensure successful implementation to recruit and retain members.





We offer a wide range of tailored services for clients which include:

  • Scheme design and implementation plans
  • Sales and marketing support
  • Software and systems expertise
  • Delivery and Administration
  • Quality customer service

Membership Audits


An assessment of the existing commercial performance, with an action plan to explore opportunities and address weaknesses.

Goodform has vast experience in designing and implementing membership schemes and have utilised this expertise to devise a comprehensive audit to determine the relative strengths and weaknesses of any existing scheme. Our recommendations provide new impetus for a scheme by assessing both its perceived value by existing members, and how effectively it is managed and administered.

We have completed membership audits for a range of sports organisations including; British Dressage, British Triathlon Association and British Judo.



What our Clients are Saying



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The Goodform Group

Goodform | 7 Olympus Court | Tachbrook Park | Warwick | CV34 6RZ