Research, Strategy & Insight

Our goal is simple:

To deliver rich insights and actionable recommendations, driving our clients’ customer satisfaction and commercial growth.

We believe that only through understanding your customers’, stakeholders’ and commercial partners’ needs, can you confidently address key marketing and sponsorship issues.

We are passionate about helping our clients to get closer to their customers, fans or participants, bringing their behaviour, motivations, experiences and attitudes to the very heart of strategy and decision-making.

A full service research agency with both qualitative and quantitative capabilities, we have an excellent track record of delivering commercially focused research projects in a wide variety of areas:

Post-event research
Membership research
Brand awareness research
Digital experience and communications research
Pricing research
Fan/participant engagement research

Sports Fan Panel

Our Sports Fan Panel is a unique research panel of approximately 30,000 sports fans and participants who are willing to give their views on a wide range of issues.

The panel provides invaluable insight into the ‘bigger picture’ – what does the wider sports fan or casual participant think? The panel allows our clients to gain insight into sports fans engaging and participants outside of their current reach, and as such it can be vital to shaping strategies both for increased participation and commercial growth.

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SOME OF OUR RESEARCH CLIENTS

What our Clients are Saying

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The Goodform Group

Goodform | 7 Olympus Court | Tachbrook Park | Warwick | CV34 6RZ